Provide market forecasts for segments of the networking market, with segmentation offered both by type of product and class of buyer.
Provide analysis of the decision factors that influence buyers in a given market/market sector, and track trends in the development of these factors and on their relative influence.
Develop custom reports on market opportunity size and likely total market segment sales, segmented by product type and/or buyer class.
These forecasts and surveys can be based on custom surveying of a population target but we normally provide this data using our own survey base and market model.
Product Requirements Analysis/Review
Analyze existing products or product plans to determine if the product features and development schedule are consistent with optimizing market opportunity, or assess the impact of a specific proposed change in features or schedule on product sales.
Recommend specific product features and/or feature timings to address specific market opportunities or competitive situations.
Develop white papers on products and/or product features to aid in sales and marketing positioning.
Service Requirements/Opportunities Analysis
Forecast the specific opportunity for a given carrier service based on service features and pricing, and identify the market segments that would make up this opportunity.
Identify the buyer decision factors that would influence sales of the service, and how various strategies to influence these factors would impact service sales.
Develop service white papers to aid in service positioning to customers and the media.
Provide tutorial information on the state of telecommunications regulations, and predictions on the future regulatory actions likely to influence the industry.
Provide regular briefings on regulatory developments.
Provide impact analysis of real or proposed regulatory changes on the market, and on specific product, service, and buyer sectors.
Product Selection/RFP Guidance and Assistance
Consult on the development of requirements documents and RFIs or RFPs for the purchase of equipment or services.
Develop draft documents for submission to providers.
Develop a response evaluation guidelines set, with requirements weighting and impact analysis.
Consult in analysis of responses to RFIs or RFPs.
Develop an implementation plan for installation of new products or services, including a trial plan, cutover plan, and ongoing support plan.